Independence Blue Cross, LLC
Philadelphia, PA
The Manager, Medicare Marketing Systems, Reporting & Insights leads the strategy, delivery, and performance of the platforms, automation, and analytics that power Medicare marketing and sales teams. This managerlevel role owns the marketing and enrollment technology stack, drives AI and automation that improve speed and accuracy across the leadtoenrollment/retention funnel, and turns data into insights that guide leadership decisions all while advancing data governance, CRM integrity, and compliance. The role partners across Marketing, Medicare Group and Individual Sales/Telesales BPO partner(s), Operations, Compliance, and BTS, and manage key external vendor relationships while also being responsible for the development of a team of analysts/specialists who deliver scalable, measurable business impacts daily to support growth across products and regions. Responsibilities Systems & Platforms • Own the roadmap, configuration, and performance of Medicare specific...