LI-COR Biosciences
Lincoln, NE
Leads the strategy, planning, execution, measurement, and optimization of integrated demand generation programs that drive awareness, qualified lead generation, customer engagement, pipeline, and revenue growth across product lines. Manages cross-channel campaigns spanning tradeshows, email, paid search, paid social, webinars, website landing pages, and third-party advertising. Provides day-to-day leadership and direction to demand generation team members and partners closely with sales, product management, creative, digital commerce, marketing operations, and external agencies to align priorities, improve lead management, strengthen reporting, and continuously optimize marketing performance. Professional Qualifications Education Bachelor's degree in marketing, communications, business, or related field, or equivalent education and experience. Experience Five or more years of progressive experience in marketing, demand generation, digital marketing, integrated campaign...