Mars Incorporated
Chicago, IL
Job Description: The Senior Brand Manager, Brand Equity & Commercial Innovation is the steward of the KIND brand accountable for how the brand shows up in culture, in communication, and in commerce across North America and globally. This role owns the equity agenda end to end: translating the brand platform into a sharp communications strategy, bringing it to life through integrated campaigns, and converting it into commercial ideas that make the brand feel exciting, relevant, and worth choosing. The role sits deliberately at the intersection of equity and commercial. Alongside brand stewardship, it owns commercial innovation: limited-time offers, cultural collaborations, and brand partnerships that recruit new consumers, create news in the category, and give retail and omni partners a reason to lean in. This is a builder's role: it takes the judgment to protect what KIND stands for and the entrepreneurial instinct to take creative and commercial risk where the brand needs...