Equifax, Inc.
St. Louis, MO, USA
The Sales Campaign Manager will drive lead generation, qualification, and sales support, while developing and executing impactful campaigns, analyzing performance, and creating engaging content and training materials. They will also manage RFP sites, conduct market research, serve as the Salesforce expert, and contribute to team support and development. What you'll do: Lead Generation and Qualification: Proactively researches and analyzes prospective targets for assigned vertical solutions and services. Utilizes various tools (Zoominfo, Demandbase, Salesforce) to identify key contacts, company information (payroll provider, employee count, etc.), and previous engagement history. Manages all Lead Source opportunities in conjunction with the Lead Qualification team and TWN Account Executives. Executes data mining tasks and researches sales territory and accounts to identify potential opportunities. Reviews and vets leads shared by alliance partners/CRMs for...