McAfee
New York, NY
Role Overview:
Role Summary We are seeking a Senior Analyst, Tag Management & Tracking to join the Customer Profile & Identity team within McAfee’s Analytics Platform & Enablement organization. You will own the tagging and tracking layer that every marketing measurement decision at McAfee depends on — the tag management system, the data layer, the campaign parameter framework, and the third-party vendor tags and conversion APIs that connect mcafee.com to our advertising, affiliate, and marketing platforms. This is a hands-on technical role at the intersection of marketing, web engineering, and analytics. McAfee’s consumer web experience spans landing pages, cart, and checkout across 40+ locales, instrumented through a tag management system (Tealium iQ and EventStream), an Adobe standard digital Data layer, Adobe Analytics, Adobe Customer Journey Analytics, and a growing set of server-side and client-side vendor integrations — Google (Floodlight, Offline Conversion...