Inspira Financial Trust, LLC
Oak Brook, IL, USA
The Sr. Lifecycle Marketing Specialist will report to the Email Marketing Manager in the Marketing department. This role is responsible for implementation and management of our engagement, transactional, and acquisition campaigns. In this role, the incumbent will work closely with internal and external teams to create, optimize, and manage business-wide marketing automation programs and projects, including product utilization campaigns and data quality initiatives. To be successful in this role, the incumbent should display a deep knowledge of email tools, marketing automation, customer data management, and a passion for analytics. Lead First Dollar in digital eco-system automation and be responsible for providing best practices Manages platform-wide marketing automation programs and projects across the customer lifecycle including adoption, product utilization, and transactional Implement and manage audience segments to optimize targeting, engagement, and conversion based on...