IMG
Bradenton, FL, USA
Position Summary: IMG Academy is seeking an experienced, strategic, and sport-minded Director of Product Marketing to lead the go-to-market strategy, positioning, and performance of our Boarding School and Camp product lines. This role will shape the customer experience—from early awareness through enrollment and retention—ensuring these products are clearly differentiated, deeply understood, and powerfully positioned in the market. In addition to driving Boarding School and Camp strategy, this leader will collaborate closely with product marketers supporting Online, International, Hotel, and B2B offerings to ensure brand alignment, shared insights, and unified go-to-market execution across all lines of business. Position Responsibilities: Product Strategy & Positioning: Own the product marketing strategy for Boarding School and Camps, with clear audience segmentation, market differentiation, and competitive positioning. Develop messaging frameworks,...