B&G Foods, Inc.
Bentonville, AR
Ready to be part of something special? Join our Family! The Omnichannel Lead, Walmart plays a key role in driving B&G Food’s omnichannel growth and maximizing retail media performance for Walmart. This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross-functional collaboration, and strategic problem-solving to deliver best-in-class online experiences for consumers. Responsibilities: Retail Media Execution (20%): Responsible for media and search optimization, creative briefs and assets, and managing campaign performance to drive omnichannel growth. New Item Setup (10%): Complete setup in Supplier One for all new items in a timely manner with accurate product and marketing information. New Item Launch (15%): Develop and implement marketing support plans to launch new products with conversion driving and brand...