True Religion
El Segundo, CA, USA
True Religion Equal Employment Opportunity/M/F/disability/protected veteran status Location: HQ El Segundo City: El Segundo State/Territory: CA Description THE PURPOSE: As we accelerate our digital and brand growth initiatives, True Religion is hiring a Vice President, CRM to own the enterprise customer retention strategy and drive the commercial impact of all retention channels (email, SMS, push, loyalty, lifecycle flows, and emerging programs). This person will lead the long-term roadmap for CRM, loyalty, personalization, segmentation, and lifecycle marketing, ensuring that customers remain deeply engaged throughout their relationship with True Religion. The VP will act as a strategic counterpart to the VP, Growth and as a senior leader representing CRM across the organization. The right candidate is a highly strategic, data-driven, digitally native thinker with deep experience in scaling CRM programs within a growth-oriented apparel or consumer brand...