Prudential Ins Co of America
Newark, NJ, USA
Job Classification: Marketing & Communications - Marketing Prudential is seeking a new Director of Email & Marketing Automation to serve as a strategic leader responsible for evolving Prudential's email and automation capabilities into an enterprise growth driver. This role will sit in the newly formed Growth & Channel Activation team which manages the value chain across our owned channels and Mar-Tech investments. The role combines setting strategic vision, thought leadership and cross-functional influence with operational excellence, resource optimization and talent development. The Director will define how email and automation deliver measurable impact at scale aligning with business priorities, customer experience goals and enterprise transformation initiatives. This role requires a leader who can balance strategy and execution: shaping enterprise operating models, optimizing the mix of in-house, outsourced, and offshore resources and serve to champion change...