Equifax, Inc.
St. Louis, MO
As a Director, Demand Generation, you'll be a driving force in our demand generation engine. You'll own the strategy, development, and execution of integrated marketing campaigns that fuel our pipeline and drive business growth. You're a data-driven and creative marketer who thrives on analyzing campaign performance, identifying areas for optimization, and constantly iterating to achieve ambitious results. If you're a collaborative team player with a passion for B2B marketing and a knack for crafting compelling campaigns, we want to hear from you! What you'll do: Campaign Development & Execution: Develop and execute integrated marketing campaigns across multiple channels (e.g., email, webinars, events, social, trade pubs, and more), working within established strategies and guidelines. Define campaign plans, channels, ABM approaches, and timelines, ensuring alignment with overall marketing and business objectives. Collaborate effectively with...