$150,000 - $175,000 yearly
AMERICAN MANAGEMENT ASSOC.
New York, NY
American Management Association, a world leader in talent development, is hiring a hands-on digital marketing leader who will be responsible for AMA’s email automation, website roadmap, and digital customer experience. This role will lead the effective use of Salesforce Marketing Cloud, develop automated customer journeys, improve website conversion, and manage AMA’s relationship with its website development agency. The position is also expected to use AI and emerging technologies to improve marketing effectiveness, personalization, customer experience, productivity, and decision-making. Job Responsibilities include: Leads Salesforce Marketing Cloud strategy and execution. Build and optimize automated customer journeys, including lead nurture, abandoned cart, cross-sell, renewal, and reactivation programs. Improve email segmentation, personalization, testing, deliverability, and performance. Own and prioritize the website enhancement roadmap. Translate business...