Houston Livestock Show and Rodeo

SUMMARY Oversee the Show’s Marketing, Strategic Communications, Digital Media and Merchandise departments.   Direct the execution of advertising/marketing and communications, media relations, public relations, reputation management, brand identity and awareness, merchandise, editorial production, and digital and social media. ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following: Oversee and direct the day-to-day efforts of the marketing, strategic communications, digital/social media and merchandise departments. Oversee the efforts of the department’s 13 volunteer committees. Create, direct, and execute marketing research including surveys and consumer demographic analysis.  Oversee the creation, execution and integration of a comprehensive marketing strategy and associated metrics including: Advertising across all channels Digital platforms   Merchandise Branding Establish and maintain a...