McCoy-Rockford, Inc.

McCoy-Rockford, Inc. SALES Austin, TX, US 1274 ROLE DESCRIPTION & RESPONSIBILITIES GENERAL DESCRIPTION: The Marketing Manager will serve as the leader of the marketing department, establishing processes, managing resources, overseeing marketing channels, and ensuring consistent brand representation across all internal and external touchpoints. This position requires a balance of strategic leadership and hands-on execution in a fast-paced B2B environment. DUTIES AND RESPONSIBILITIES: Strategic Leadership Develop and execute an annual marketing strategy aligned with company objectives, revenue goals, and growth initiatives. Create and maintain a comprehensive marketing roadmap that supports sales, business development, and brand awareness efforts. Establish department goals, priorities, budgets, and performance metrics. Monitor industry trends, competitive activity, and market opportunities to drive innovation and...