$65,000 - $72,000 yearly
TESSCO Inc
other / non-us, USA
An exciting career as a Product Marketing Specialist is available at Alliance! The Product Marketing Specialist is responsible for the outbound marketing activities for assigned products with current Channel Partners. This will involve developing the messaging and positioning for products. Product Marketing Specialists conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Responsibilities: Strategic Marketing Plan – Develop, implement and oversee a marketing plan and related campaigns for specific vendor Channel Partners in order to expand market share and pursue aggressive growth targets; work closely with the Alliance and vendor (corporate) marketing teams to report progress and ROI assessment on all campaigns Demand Creation / Lead Generation - Marketing program of key Channel Partners (VAR’s,...