Marketing Manager

  • Spero Foods
  • Oakland, CA, USA
  • Jun 07, 2020
Full time Advertising and Public Relations Marketing Research

Job Description

DESCRIPTION

People want plant-based dairy. But, today, plant-based dairy is prohibitively expensive due to the use of nuts as the primary ingredient.

I created Spero Foods because I wanted everyone to have access to clean dairy alternatives that actually taste good.

At Spero, we make dairy from seeds.

Why seeds? Almonds/cashews (nuts), which comprise the majority of the dairy alternatives industry today, will never create cost comparable products with dairy because they are too expensive and they're hard to scale. They take too much time, space, water, and human labor. Seeds are 7-8x less expensive and grow 50-70x faster than nuts.

By using truly scalable ingredients and cutting-edge, patented technology, Spero is the first company making plant-based dairy cheaper than traditional dairy products, taking dairy alternatives mainstream.

Just this past year, Spero has been:

- IAB 2020 Most Disruptive Food & Beverage Brands

- TED Women Food Trends

- Forbes Under 30 Most Innovative

- Winter Fancy Food Show Standout Startup

- RXBar Founders, YCombinator backed

PRIMARY RESPONSIBILITIES:
You will be leading:
Demo Management (In-Store)
-Staffing
-Recruiting
-Training
-Quality Assurance
-Team Motivation
-Data Tracking
Marketing and Advertising Efforts (Digital, Print, In-Store)
Social Media Research & Management


REQUIRED QUALIFICATIONS:

College Degree or Extensive Relevant Experience
You understand branding, marketing, and know all the tools of the trade
You can easily generate a plethora of original ideas
You have a track record of proven results in your field
You are an expert in PhotoShop, Digital Ads, Print, Product Design, understand PR, etc.
You're ready to redefine a category with novel branding/marketing efforts
You are hungry to work hard and make a positive impact on the world
You're aligned with our mission :)


WHO YOU ARE SOMEONE WHO:

Takes pride in your work
Is results-oriented and an incredible executor
Is adaptable. Detail-oriented. Is scrappy. Has grit.
Is obsessed with quality & innovation
Wants to learn and grow

JOB PERKS:

Free coffee, tea, snacks
Autonomy, growth, impact
Opportunity to make a positive impact on the world-- the environment, people’s health, animals’ lives

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Occupations

Account Management (Non-Commissioned),   Account Management (Commissioned),   Advertising Writing (Creative),   Copy Writing-Editing,   Market Research