Director of Communications & Marketing

$95,000 - $120,000 yearly
  • VOW for Girls, Inc.
  • Remote
  • Jul 19, 2022
Full time Communications Marketing

Job Description

WHO WE ARE AND WHAT WE’RE LOOKING FOR

Launched in October 2018, VOW for Girls is an innovative new social change initiative that aims to galvanize the public and socially conscious brands to raise awareness of and create funding to prevent and end the international child marriage crisis. Co-founded by global human rights activist Mabel van Oranje and Ford Foundation President Darren Walker, VOW seeks to create new and sustainable resources to support the 12 million girls’ futures at risk of child marriage each year.

VOW is seeking a Director of Communications & Marketing (reporting directly to the VP of Digital Fundraising and Marketing) to help contribute to and execute on the organization’s strategy that will help VOW grow our audience, reach, brand awareness, and in turn, drive fundraising results. In our first years of operation, VOW has established a strong communications foundation related to brand, voice, impact communications, press, influencer outreach, and more. The Director of Communications and Marketing will take responsibility for building on this strong foundation, balancing both the strategy and execution of the communications needs of a growing organization.

VOW’s vision is a world where no child is ever a bride. To achieve that vision we are building a sharp and differentiated nonprofit organization that lifts up the voices of girls at risk of child marriage and inspires brands, individuals, influencers, engaged couples, and wedding professionals to support the organization and take bold action on this critical cause. You’ll help build our brand with us and in turn, help us safeguard the futures of millions of girls.

RESPONSIBILITIES

  • Manage VOW’s public relations, thought leadership, and influencer/celebrity engagement efforts, working closely with an external media & PR agency and an influencer/celebrity engagement agency. Identify opportunities to place VOW’s work in media outlets that reach consumers and brands and for celebrities to speak about VOW in an authentic way, including supporting VOW with their weddings.

  • Implement VOW’s impact communications and digital content strategy, demonstrating the organization’s impact and powerfully inspiring others to join our work.

  • Serve as the day-to-day contact for VOW’s social media agency, liaising with other team members to provide content or feedback when needed.

  • You will work with the broader VOW leadership team to manage digital-first campaigns, leveraging key calendar moments like International Day of the Girl, International Women’s Day, Valentine’s Day, Engagement “Season,” and more.

  • Oversee development of all VOW marketing and communications materials, working closely with external design agency partners and others to create, update, and circulate materials to internal stakeholders and VOW partners. This includes the creation of an email strategy to reach and engage VOW supporters.

  • Oversee and steward the growth of VOW’s content library, leading the production of photos, graphics, videos, and written collateral that bring our story to life.

  • Serve as a writer and editor for VOW’s written products. Collaborate with team members on the creation of compelling digital and print products to reach a variety of audiences.

  • Working closely with other team members, steward the VOW brand, overseeing its evolution and setting and maintaining brand guidelines for others to follow.

BENEFITS

VOW offers a generous benefits package, including:

  • Paid time off which includes 15 vacation days (increases after first 2 years) and 14 paid holidays, as well as personal and sick leave

  • 100% Medical, dental, and vision benefits for employees and 50% for family

  • 401K match of 1% that vests immediately

  • 12 weeks paid parental leave (available after 6 months of employment)

  • Home office setup stipend

  • Funding for professional development opportunities

  • The ability to work from wherever in the U.S. is best for you

  • Attend quarterly in-person gatherings of the full VOW team

COMPENSATION

The salary range for this role is $95,000-$120,000. This range is for illustrative purposes only and salary offers are commensurate with experience.

LOCATION

Location is flexible within the U.S. VOW for Girls is based in New York City and we are open to candidates who are located near a major airport and willing to travel on occasion.

HOW TO APPLY

To apply, submit your resume and cover letter, including a short summary of why you want to work for VOW and your desired compensation by Friday, August 12, to careers@vowforgirls.org with the subject line “Director Communications & Marketing”. VOW is committed to racial equity and social justice and is proud to be an equal opportunity employer. We actively seek applicants from diverse backgrounds, experiences, and identities to provide a wide range of perspectives, ideas, views, and insights into the strategy, policies, culture, and ambitions of VOW for Girls. All qualified applicants are encouraged to apply.

Due to the high volume of applications received, only those selected for an interview will be contacted.

Qualifications

ROLE QUALIFICATIONS

  • You have at least 7 years of experience managing aspects of a communications strategy and/or marketing program in a corporate, agency, or nonprofit environment.

  • You like to write, and you’re good at it. You know how to turn complex ideas into accessible information. You know how to move people with your words.

  • You have your pulse on the ever-changing media landscape. You follow popular culture, have an eagerness to learn about the world of weddings, and want to find opportunities to insert VOW into the cultural conversation. You understand what it takes to grab consumers’ attention, and you love finding creative and actionable ways to do so. It’s a bonus if you have experience pitching media outlets.

  • You’re an incredible communicator. You have outstanding interpersonal and relationship management skills and an ability to maintain strong professional relationships with a wide array of individuals in person and by writing and phone.

  • You have a good understanding of graphic design, and you can partner with designers to compellingly bring content to life.

  • You want to help build an organization, taking VOW from an early-stage startup to a global philanthropic initiative and you thrive in fast-paced environments. You have a proven background in collaborating cross-functionally and working on multiple projects simultaneously.

  • You have a passion for gender equality and girls’ rights coupled with the spirit and drive of a social entrepreneur.

  • You’re digitally savvy – you see the power of digital tools to build relationships and raise funds. You actively follow social media trends and you love being online.

  • You have exceptional judgment and emotional intelligence. You’re a careful listener and can read the room. You demonstrate personal integrity and dedication.

  • You are prepared to travel on occasion, including to quarterly meetings of the full VOW team.

  • You hold a Bachelor’s Degree in a relevant field or relevant work experience.

  • You are legally authorized to work in the United States by the first day of employment.