Marketing Program Manager

  • Standlee Premium Western Forage
  • Kimberly, ID 83341, USA
  • Dec 04, 2019

Job Description

Executes against all assigned project parameters- planning, budgeting, coordination and follow-up; Executes all deliverables associated with a product line(s)- market analysis and sizing, unit and financial forecast, packaging and support.

Key Performance Areas (Essential Functions of the Position)

Program Coordination

  • Helps to develop project parameters and assigns responsible parties; Sets up tracking and follow-up plans
  • Assists in the development and maintenance of project deliverable timelines and budget
  • Communicates on a consistent basis including progress, issues/resolution path, budget
  • Recommends enhancements to overall project and management throughout and at completion
  • Manages vendor relations for program- Agencies (web, creative, nutritionist, packaging, etc.)

Product Coordination

  • Analytics- Market and competitive analysis, market sizing and forecasting and financial impact
  • Assist in the development of product plans and marketing strategy based on market and consumer environment including packaging and support materials and tools including web, promotional plan
  • Presents plan for approval with GM Marketing followed by the executive team
  • Works across the organization throughout execution
  • Partners with Sales Management to execute the sales plan and meet/exceed forecast and financial deliverables
  • Assesses progress and adjust plan and programming as needed, analyzes Marketing ROI across programming (consumer and trade), Recaps budget spending and adjusts as needed

Key Success Factors for Position

General Responsibilities

  • Good listener/learner combined with relentless self-starter and solid fact-based decision-making
  • Team player, motivator and active participant regardless of the task
  • Excellent assertive communication and presentation skills

Program Management

  • Excellent organizational skills
  • Tireless project management- high accountability, detail-minded with excellent follow-up
  • Creative but grounded problem solving skill set

Product Management

  • Innovative market researcher including consumer and competitive environment, market and opportunity sizing, pricing
  • Consummate consumer advocate and fact-based experience/knowledge
  • Solid strategy development, ideation and problem solving skill sets
  • Proficient at forecasting and financial projections

Business Impact

Program Management

  • Efficient and effective program management- timely and professional deliverables at/below budget- No surprises!

Product Management-

  • Increased sales with desired margins through market expansion- new or share increase