Launched in 2018, VOW to End Child Marriage is an innovative social change initiative that puts the power of the global wedding industry behind the worldwide movement to end child marriage. Every year, 12 million girls are married before the age of 18. VOW believes that every girl has the right to a safe, healthy future, including the right to choose if, when and whom to marry.
VOW invites engaged couples, their guests and the wider public to make a difference for girls across the world. At the heart of our approach are partnerships with iconic wedding brands – including Crate and Barrel, The Knot, The Peninsula Hotels and others – that are engaging their customers in funding efforts to end child marriage. The idea is simple: When a couple says ‘I DO,’ we can all help girls at risk of child marriage to say ‘I DON’T’.