The B Team

Founded in the belief that the private sector can, and must, redefine both its responsibilities and its own terms of success, we are developing a ‘Plan B’ – for concerted, positive action that will ensure business becomes a driving force for social, environmental and economic benefit.

Plan A – where business has been motivated primarily by profit – is no longer an option.

We are focused on driving action to meet a set of Challenges that underpin Plan B – by starting ‘at home’ in our own companies, taking collective action to scale systemic solutions and using our voice where we can make a difference.

The team includes:
Oliver BäteSir Richard Branson, Marc Benioff, Sharan Burrow, Kathy Calvin, Bob Collymore, David Crane, Emmanuel FaberChristiana Figueres, Mats GranrydArianna Huffington, Dr. Gro Harlem Brundtland, Dr. Mo Ibrahim, Yolanda Kakabadse, Isabelle KocherGuilherme Leal, Andrew LiverisStrive Masiyiwa, Indra NooyiDr. Ngozi Okonjo-IwealaFrançois-Henri Pinault, Paul Polman, Mary Robinson, Ratan Tata, Hamdi UlukayaZhang Yue, Professor Muhammad Yunus and Jochen Zeitz.