Seasoned Social Media & Digital Consultant, with vast experience conducting strategic and tactical social media initiatives within the Global Enterprise Mainframe at Fortune 100 firms. A high-level strategist on online and social media brand reputation management, with expertise handling online crisis management. A demonstrated ability to conduct big-data analytics and comprise findings in executive decks and actionable items that drive marketing strategy, provides directional insights, and generate social media revenue.
Experience developing highly customized social media measurement indices that connect unique organizational social media KPIs' performance with tangible metrics. Vast experience conducting social media community exploration, assessment of key opinion leaders and measurement of success parameters within social media ecosystems.
Specialties: Reputation Management â–ª KPI Index Building â–ª Social Measurement â–ª Social Listening â–ª Social Cluster Analysis â–ª Persona Modeling â–ª Social Selling â–ª Market Basket Analysis â–ª Social Media Analysis â–ª Marketing mix modeling â–ª Consumer Insight â–ª Market Entry Strategy â–ª CRM Marketing â–ª Consultative Selling â–ª Channel Analysis â–ª Twitter Campaign Management â–ª Community Analysis â–ª Competitive & Marketing Intelligence â–ª Multi-Cultural Marketing â–ª Global Market Research â–ª Voice of the Consumer â–ª Value analysis â–ª Brand Valuation â–ª B2B marketing â–ª Public Speaking
Tools: Brandwatch â–ª Radian6 â–ª Sysomos â–ª Crimson-Hexagon â–ª Sprinklr â–ª Jive â–ª Bitly â–ª SiteCatalyst â–ª Tableau â–ª Vocus â–ª Factiva â–ª Hootsuite â–ª Euromonitor Passport â–ª Nielsen Buzzmetrics â–ª SPSS â–ª Mintel GNDP â–ª Revinate â–ª Expion