Digital Marketing and Communications Coordinator

  • Colorado State University - College of Business
  • Fort Collins, CO, USA
  • Sep 17, 2018
Full time Advertising and Public Relations Communications Marketing Media-Journalism

Job Description

This position is new for the College of Business and is responsible for digital and traditional multi-media content creation efforts associated with media, external audiences and the College Dean. Content created for all audiences must be persuasive, accurate and further enhance our brand position.

This role will actively be involved in shaping the College’s reputation with media (in collaboration with campus), engage in crafting talking points, speeches and presentations for the College Dean associated with external audiences, provide pre- and post-event visibility, messaging and positioning for signature external events and lead execution of the College’s annual magazine, including writing the majority of the features and managing the overall production process.

This role will need to be able to write and deliver content in a voice and style that is effective for the intended audience across different distribution channels (media, magazine, email, web, social, etc). Our ideal candidate is at ease with digital platforms, metrics and data analysis and knows how to blend the best of content creativity with channel-specific digital performance.

Efforts will be in collaboration with designers, photographers and videographers when needed. For complex projects, organization is key and you’ll need to be able to bring others along with your ideas through effective outlines, storyboards and content in MS Word/PowerPoint in advance of final content production and reviews in the appropriate content distribution platform.

For full consideration please submit application by 11:59PM, MST on September 30, 2018. To apply, please follow: http://jobs.colostate.edu/postings/60308

CSU is an EO/EA/AA employer and conducts background checks on all final candidates.

Occupations

Marketing Communications

Salary

$50,000 - $65,000

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Qualifications

Required Job Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or related-field
• 5+ years professional work experience in a marketing/communications type role or related position
• Writing skills in a number of different styles/tones for multi-media formats
• Experience creating digital content via email and social channels
• Experience coordinating and managing projects
• Knowledge of website communication accessibility standard WCAG 2.0

Preferred Job Qualifications

• Expertise in MS Office and Adobe Creative Suite
• Experience with Google Analytics, UTM parameters and digital performance metrics
• Basic HTML editing abilities

Our ideal candidate: You love writing and know how to make a point. You continue to hone your skill on a daily basis and have the ability to flex your writing style depending on the need and understand how content works in different channels. Whether it’s a short, pithy headline, a longer story or a media pitch, you write content in persuasive manner to work within a channel in the right style and in line with specific design elements. You know the rules of grammar and when to break them to make content sticky. You assess content holistically and connect the dots across digital and traditional channels. You’ll also have great research, organization and project coordination skills. To top it off, you have a can-do attitude, strategic mindset, willingness to learn and can prioritize and deliver content in a fast-paced environment. If this is you, join our team and be prepared to do great things!