Metropolitan Group is a full-service, strategic and creative agency that builds the power of voice and resources of the people, organizations and communities that drive social change. Since 1989, we’ve worked exclusively on behalf of social purpose, mission-driven organizations—some of the world's leading nonprofits, foundations, public agencies and socially responsible businesses. We are a certified B Corp and have been recognized by the independent non-profit B Lab as being one to the top 10% of companies worldwide for social impact. Metropolitan Group has offices in Chicago, Portland, OR, San Francisco and Washington, D.C. and a sister company, Impacto Social Metropolitan Group, in Mexico City, Mexico.
We do two things: we directly impact social change, and we build the capacity of organizations that drive social change.
About half of our work is designing and implementing campaigns and initiatives that change attitudes, behaviors, practices and policies. We are pioneers of public will building—creating shifts in normative community expectations to drive lasting change.
The other half is helping organizations develop effective strategic plans and powerful brands, raise funds, and build cultures that better help them drive social change.
We work at the intersections of environmental sustainability, public health and economic equity. We know from nearly 30 years of experience that these issue areas are not silos, but rather, are inextricably linked.
We offer a range of services within four integrated practices:
Strategic Communication: audience-engaged research, public will building, social marketing campaigns and impact branding
Multicultural Engagement: customized strategies and tools designed with cultural context, language nuance and literacy levels
Organizational Development: strategic planning, capacity building, training and technical assistance
Resource Development: fundraising strategy and partnership development