Berkeley, CA, USA
Magoosh is seeking a Product Manager to identify and validate new courses and bring them to market. We currently have courses for many standardized tests including the GRE, SAT, ACT, MCAT, and more. We’d like to expand our offerings to many other courses, including those outside of traditional test prep, ranging from Writing to Data Science. This is a highly cross-functional role, so we’re looking for someone with excellent communication (verbal and written). We’re really excited about the possibilities and believe these new courses can generate over $1M in incremental annual revenue within a few years.
You’ll work closely with the CEO and the Head of Product to identify the strategy for testing these products. You’ll also work closely with our Content and Marketing teams to build the courses and share them with the world.
This position is a full time, in-office position based in the Magoosh office in Berkeley, CA with an annual salary of $144,000- $162,000 depending on experience. You must be authorized to work in the US.
In this position, you will…
Identify which courses we should test, conducting market research on trends, size, willingness to pay, competitive landscape and more
For each course, determine which assumptions (e.g., awareness, conversion, product quality) are most critical to validate early, and validate those assumptions as quickly as possible
Work with our Content team to build out course material and learn about our course creation process, jumping in as needed
Work with our Marketing team to build out content marketing and lead gen materials and learn about our marketing strategies (e.g. SEO, video, etc.), jumping in as needed
Assess whether we should accelerate growth of new courses through acquisitions
About the Job
Magoosh is seeking a Brand Content Marketing Manager to help us achieve our mission of leveling the education playing field. We’ve turned test prep from a necessary evil into an enjoyable experience at an affordable price, and we need YOU to make sure the entire world knows it!
In this position, you’ll play a key role in bringing our stories and the stories of our students to life. You’ll balance big-picture vision with meticulous attention to detail; and a keen intuition for the next trending topics with analytical rigor. You’ll execute strategic brand awareness campaigns, and create content that begs to be shared by the public and covered by the media. You’ll help us achieve our long-term goal of making sure that Magoosh is one of the most recognized names in online education.
This role will initially be an individual contributor on the Content Marketing team reporting to the Senior Manager of Content Marketing, with the potential to become a people management role.
This is a full-time, in-office position working out of the Magoosh office in Berkeley, CA. The salary range is between $110-128K depending on experience. You must be authorized to work in the US.
In this position, you will…
Strategize and execute brand content campaigns that integrate across multiple channels (organic, social, paid, video) and build Magoosh’s reputation as:
a premier expert on standardized tests and admissions
a wise, trusted, and compassionate guide for any individual looking to better their education or career
a thought leader in the education space
Engage relevant audiences with wow-inducing, thought-provoking, and highly shareable content
Work closely with our content marketing team (including our in-house video producer and team of remote writers and editors), our paid acquisition manager, and our leadership team to reach a variety of company-wide goals.
Hire and manage agencies and contractors (PR, brand, creative, SEO, developers) as needed.
Approach campaigns with a data-driven mindset, using internal and external data, experimentation frameworks, and A/B testing to help define our approach to brand content
Evaluate and nurture relationships with media outlets and potential influencers or partner organizations to improve the visibility of the Magoosh brand.
Create content that is on-brand, consistent in style and quality, and optimized for search engines, audience experience, and social platforms.
Stay up-to-date on trends in social media, student life, and popular culture; create timely content that is high in demand; and move quickly to respond to newsworthy moments.
Help out the marketing team in any areas needed (we’re a small startup, after all!)